Industry News

Hurley signs on as US Open of Surfing title sponsor

Surfersvillage Global Surf News, 11 March, 2009 : -
- Huntington Beach -- IMG is pleased to announce that Hurley has signed
on as title sponsor to the world's largest professional surfing
competition, the Hurley U.S. Open of Surfing. Hosting 500 world-class
athletes and drawing more than 400,000 spectators over 9 days, the
massive event runs July 18 to 26 at the famed Huntington Beach Pier.
All of the action will be accessible live on usopenofsurfing.com

With a rich history dating back to 1959, the Hurley U.S. Open
of Surfing boasts one of a few North America's six-star World
Qualifying Series (WQS)-rated men's and women's events. Offering the
highest-possible allotment of qualifying points and overall cash prizes
totaling $200,000, the prestigious competition is critical to American
surfers aspiring to reach the Association of Surfing Professionals
(ASP) elite World Tours. In 2001 International Management Group (IMG)
acquired the U.S. Open and positioned it as the anchor of a massive
beach lifestyle festival featuring action sports contests and
demonstrations, live music, fashion shows and an interactive festival
spread over 14 acres.

"Hurley brings a fresh perspective to an already rich U.S.
Open of Surfing heritage," said James Leitz, Vice President of IMG
Action Sports. "With the 50th anniversary of competitive surfing in
Huntington Beach as a backdrop, the 2009 Hurley U.S. Open of Surfing
ushers in a new era for the event and its lifestyle components.
Together, IMG and Hurley will take this authentic surfing event to new
and exciting heights for the participants and the community."

The Hurley U.S. Open of Surfing is the international benchmark
for professional surfing, boasting records including attendance, media
coverage and number of competitors. The roster of champions reads like
a "Who's Who" with Rob Machado, Andy Irons, Kelly Slater, Cory Lopez,
Layne Beachley, Lisa Andersen, Stephanie Gilmore and Sofia Mulanovich
among other notable champions.

About Hurley: Founded in 1999,
Hurley is an authentic "Microphone for Youth" brand rooted in surf,
skate, art, music and beach cultures.

About IMG Sports & Entertainment: Operating in 30
countries, IMG Sports & Entertainment's diverse businesses include:
consulting services; event ownership and management; fashion events and
models representation; licensing; golf course design; and client
representation in golf, tennis, broadcasting, speakers, European
football, rugby, cricket, motor sports, coaching, Olympic and action
sports. IMG Academies are the world's largest, multi-sport training and
educational facilities, delivering world-class training experiences to
more than 12,000 junior, collegiate, adult, and professional athletes
each year. More information is available at: imgworld.com

www.hurley.com
www.imgworld.com
www.usopenofsurfing.com